Arnold Clark is Europe's largest independently owned, family run motor dealer group. Founded over 56 years ago by Sir Arnold Clark, the business has expanded from a single car showroom in Glasgow to a UK wide organisation.
The group's core business is new and used car sales with over 145 dealerships throughout the UK and over 13,000 cars in stock. Employing and training over 8,000 members of staff, Arnold Clark sells over 250,000 automobiles annually and has a turnover in excess of £2 billion.
Arnold Clark required an intelligent vehicle monitoring and asset tracking solution to operate throughout its flagship Stafford branch which is designed to house up to 2000 vehicles at any one time. It was essential that the robust solution provided real time, accurate performance management information to both enhance the customer experience and to increase the productivity and profitability of the branch.
The key deliverables on the project were:
Following a series of successful ‘proof of concept’ trials, Boston Networks, a long standing technology partner of Arnold Clark designed, installed and commissioned a real time RFID asset tracking solution to meet their challenging and ever changing needs.
Offering seamless connectivity throughout the lively branch, the Boston Networks solution utilises internal and external IP wireless technology, encompassing:
Additionally, through the integration of RSSI and TDoA technology the intelligent solution offers the client extra data and voice connectivity site wide.
The unified wireless network has expanded the capabilities of Arnold Clark's mobility system to include business applications like their existing inventory management, thus offering Arnold Clark a rapid return on investment and minimising overall operational costs. Integration with Arnold Clark’s existing systems was also enabled using the rich application presented by the RFID system, subsequently allowing the information to be embedded real time into the clients existing processes.
Thanks to the Boston Networks solution, processes that have made significant differences to the businesses performance include:
"We have a customer's attention often for less than 10 minutes from when they arrive on the lot. If we can't find what they're looking for within that time, then they move on. And, with more than 1,000 cars at our Stafford, U.K., dealership, we needed a better way to serve our customers and track our inventory," said Eddie Hawthorne, Managing Director at Arnold Clark Automobiles. "We've seen compelling results with the wireless and mobility solution from Boston Networks, and plan to roll it out to more U.K. dealerships, and eventually standardise it companywide in our larger sites."
Lucy Fuller, Marketing Communications Manager, Arnold Clark Automobiles Limited